Archive for the ‘Marketing’ Category

October 28th, 2011  Posted at   Marketing
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So you need a marketing plan, but not sure of the right marketing plan format?

First let’s understand what a marketing plan is…

A marketing plan is simply a document which explains how your business will approach its target market. It can be as broad as promoting your business to create awareness amongst buyers, or as refined as promoting a specific campaign to launch a new product. Essentially, a marketing plan is about showing what actions you will take as a business to ultimately increase revenue and market share.

You’ll often find marketing plans as a section within a company’s business plan. But they can be and frequently are standalone documents.

Here are 10 vital elements that need to go in:

1. Marketing Vision: Know your outcome.

What result do you want? Do you want to increase market share? Target a new market segment? Launch a new product?

Your first step is to get clear on the result you want. Make sure it’s measurable.

2. Ideal Customer: Define your target buyer and approach them.

You need to define who’s going to buy your product or service. Find out what makes them move, and then tailor your marketing efforts accordingly.

3. Your Unique Proposition: Define what sets you apart from your competitors.

What makes your company a better choice for buyers? Why should they buy from you rather than someone else? Focus on your business philosophy towards your target customer rather than the product itself.

4. Innovation: Explain how your product or service is better than the competition.

What does your product or service offer that others don’t? Is it faster, better, more accurate? Does it produce better results? Does it make someone look more attractive? More professional? State clearly what makes your product or service more desirable.

5. Lead Generation: Describe how you will create interest in your product or service.

What is your strategy for attracting buyers? How will you find and contact them? How will they find out about you? Your lead generation approach should be clear and measurable. If possible, it should also be based on past experiences.

6. Sales Conversion: Explain how you will convert potential customers into buyers.

What methods will you employ to get people to pay for your product or service? What messages will you express to convince people to spend in your business? Will you hire sales people? Will you create a strong sales pitch or sales letter on your website? What kinds of promos or packages will you offer to buyers to get them to spend more? (more…)

October 27th, 2011  Posted at   Marketing
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Are you a struggling Network Marketer? Are you one of the 97% of the Multi-Level Marketers, doing this business backwards? In this article we will be looking at the old business model of Network Marketing and the New Business Model of Network Marketing which is a model that has been proven to outperform the old model by leaps and bounds.

The old model of multi-level marketing is a system that teaches it marketers to lead with the company. The company’s history, its better business rating, compensation plan, etc.; at the end of the day who really cares about all that. It’s nice to know but who really cares.

The old business model of networking puts the pressure on the individual representative to generate their own leads. This model teaches you to work your warm market of family and friends. You’re smart enough to know that talking to family and friends can be a task all by its self. The question arises what happens when you go through that list.

When this happens the old method teaches you to prospect everywhere you go. They call it the 3 foot rule. Make sure you speak to any and every one that comes within three feet of you, in order to see if you can get there contact information.

I’m not saying that there is anything wrong with your warm market or the 3 foot rule, but there’s a better, smarter, easier way of generating new leads for your business opportunity; daily.

The industry of Network Marketing is a wonderful and lucrative industry.

It is a well-documented fact that the industry of direct sales has created more wealthy and financial free people, than any other.

The New model of networking marketing teaches you how to brand yourself, by leading with value. It teaches you to lead with information. Content that is of enormous importance to your prospect and in turn helps them succeed in their business.

This new model teaches you how to use systems to automate your business. This system if done correctly will always lead with a FREE PRODUCT OR PRODUCTS; first. A free e-book, 7 Day course, and videos for example, that teaches your prospect how to do something. (more…)


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