Archive for the ‘Strategic Planning’ Category

February 17th, 2012  Posted at   Strategic Planning

One reason business owners fail to put a plan together for their business is that they have to write it. It’s a lot like goal setting. People want to set goals but hesitate in committing them to writing. Is it the fear of actually seeing it on paper, or something else? Most likely, it’s the reality that putting your plan or your goals in writing means those plans or goals are being set in concrete. You have to live up to them and they are now unchangeable.

Hogwash!

A plan for your business is meant to be a management tool for making the right decisions and avoiding the risks associated with a corporate venture. It is part of the fluid process of operating your company and should change as market or operating conditions change. If part of your plan was to expand your facilities and you’ve done that, obviously your plan needs to take that into account and be updated.

The same holds true for goals. If you have achieved all of your goals, you need to establish new ones. They may be associated with one you’ve completed, or they may encompass a whole new area of your life that has now entered your lifestyle choices. Goals, in essence, are destination markers to give you an indication along your life’s path whether you’ve arrived or still have a way to go.

One goal setter I know wanted to play golf in every one of the United States. He had to go out of his way on a few business trips to make it happen, but he accomplished his goal. His next goal might be to golf on every continent or in 15 foreign countries. I’m not sure what his new goals are, but odds are he’s well on his way to achieving them, whatever they are. (more…)

February 16th, 2012  Posted at   Strategic Planning

Every business owner should include both strategic and tactical planning as part of the business plan development efforts. Yet there are some important differences between the two. Here are the major differences between strategic and tactical planning:

Strategic planning
The essence of strategic planning is to focus on the long-term. Strategy involves taking into account the overall market conditions, as well as what conditions are likely to be like in four to five years from now. Strategic planning may also consider larger changes, such as industry regulation and proposed rules changes, as well as the probable decisions of those within complementary industries, such as suppliers, or alternative options for customers. Proper planning also identifies the underlying assumptions made as part of the business plan. If it is later found that these assumptions are not true, then the plan should be modified. The more likely an assumption is to be faulty, and the greater the impact, the more time which should be spent both developing alternatives in the plan, as well as considering other opportunities which may emerge. At its core, strategic planning answers the question: What business are we in?

Tactical planning
The essence of tactical planning is a focus on the short-term. Tactics involve accepting a basic strategy, and then finding a way to execute that strategy well, by changing short-term behaviors and goals, within the time frame of a year or less. While tactics are more subject to change based upon day-to-day events, and the consequent feedback received, they generally do not question the underlying assumptions as strategic planning does. Repeated tactical challenges can reveal gaps in understanding in the strategic planning, yet better tactics can generally not resolve these gaps alone. For this reason, if changing tactics does not get the business back on track quickly, then the problem may be a strategic one instead. At its core, tactical planning answers the question: How does our business operate, to achieve desired results? (more…)

December 2nd, 2011  Posted at   Strategic Planning

Are you wondering if you really need a business plan for your catering business? Perhaps you are thinking that as you only plan on starting a relatively small business it won’t really be necessary. Many people think like this and, of course, many people end up failing in their first year of business.

We highly recommend that you avoid becoming yet another business that underestimated costs or found that the market wasn’t ready for what they had to offer. Below we have outlined ten reasons why you must prepare a catering company business plan. We explain how if you do take the time to prepare a plan you will be increasing your chances of being successful with your catering startup.

1) Start in the Right Direction

Many entrepreneurs think that they can start out without doing a lot of planning and research. They feel that they can always pick up a feel for the business as they go. However, some of the early decisions that you make in the life of your business can be difficult to reverse at a later date. You need to have a clear path set out ahead of you so that you can make the right decisions about how to set up the business right from the start.

2) Reinforce Your Ideas

As you slowly get ideas about the catering company that you want to start you will find that these thoughts start floating around in your head. What you imagine yourself doing is often very different from what you are able to do realistically. Nothing is impossible but you just need to work out how to get there.

By putting your ideas down on paper you will be clarifying them in your mind. As you write you will find that you do additional brainstorming. You may get new ideas about what you want to do with your business and you may decide that some of the ideas that you had initially are not really feasible.

3) Figure Out How to Do It

Every entrepreneur has a very idealistic image in their mind of the kind of business that they want. Getting to that point is a process though and you need to work out a path to get there.

One great way to figure out how you will proceed is to first write down what you want to do. Next, write down as many questions as you can about how you are actually going to do it. These will include questions like ‘Will I do on-site or off-site catering?’, ‘How will I get access to kitchen facilities?’ or ‘How many catering jobs will I need to land each month to break even?’. As you slowly work out the answers to the problems that you come across you can write them down in the appropriate sections of your business plan.

4) Know Your Startup Requirements

When you prepare a business plan you will get an accurate idea of exactly what is needed before you launch the company. You will need to consider all of the things that you will need to pay for prior to opening such as catering equipment, initial advertising and so on. When you have calculated the total cost you will then know exactly how much money you need and can look at where this funding will come from.

5) Increase Personal Productivity

You have to be organized when you start a business. Rather than writing things down on loose scraps of paper and hoping for the best you need to have somewhere to compile all of the important data that you collect. A business plan is ideal for this purpose. If you store the business plan as a document on your PC you can simply add new information as you come across it. If you have done your research and have all of you information stored in one convenient location you will be more organized throughout your business launch and you will avoid a lot of unnecessary headaches. (more…)